Words of Widsom

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Delivering World-Class Service: Company Service Standards

When building a strong service culture, it is important to have an inspiring vision and mission statement; but they only provide the context. Company service standards, on the other hand, are the “nuts and bolts” of how you serve. They are the specific behaviors that you expect from yourself and

5-Star Employees – Part 1

One of my previous articles was about “5-star leaders”, and those types of leaders are committed to only one standard: Excellence. They expect nothing less from themselves or from their team. While it is important to describe excellent leadership, it is also important to describe another key piece of the

5-Star Employees – Part 2

Recently, I called a well-known hotel and asked for the concierge desk. Although I was not a guest at the time, I previously stayed at this particular hotel chain several times prior and considered myself to be a loyal customer. The reason I called was to merely get some quick

5-Star Employees – Part 3

In two previous articles, I wrote about the influence that 5-star employees have on their guests, their team, and their company. These 5-star employees take immense pride in their jobs and refuse to settle for anything less than giving exceptional service. In part 1 of this series, I reviewed four

Service Superstars Part 2: Treat them like they own it!

“The trouble with having employees is that eventually you have to pay them.” Wow! I heard a manager make that comment not too long ago, and I had to look at him to see if he was serious. Unfortunately, he was. Recently, I wrote an article entitled Work like you

Service Ambassadors: The Key to Providing World-Class Service

It’s amazing who some business owners and managers allow to represent their company. On a recent trip, I stopped at a sandwich shop to order some lunch. After the employee told me they were out of the sandwich that I ordered, I asked for her menu recommendation; to which she

Guest Problem Resolution 101: Power of the Follow-Up

A few years ago, I saw some statistics that showed the top reasons why customers stop using companies: 9% of customers leave because of competitors 14% of customers leave because of dissatisfaction with the product 67% of customers leave because of an attitude of indifference on the part of a

5 Stars vs. 4 Stars: What’s the difference?

Championship winning coaches have a habit of demanding excellence from everyone on their team. They never tolerate mediocrity from anyone. Incredibly high standards are discussed everyday (yes, everyday). This article, however, is not about sports. Nor is it about AAA ratings, Forbes ratings, or Michelin Guide ratings. It is about

The Double-Platinum Rule

Whenever I deliver a keynote, training workshop, or explain my company’s service philosophy, I begin with an in-depth discussion on the three service rules. They are the Golden Rule, Platinum Rule, and Double Platinum Rule. Surely, you’ve heard of the Golden Rule, which basically states that you should treat others

Engage every Customer: One Touchpoint at a Time

Engaging your customers is not rocket science. With all of the articles, books, blogs, videos and conferences that are available, it can seem that creating an engaging service experience requires a lifetime worth of training. Not true. If you asked me, “how can we improve our service tomorrow?”, I would

5 Star Leadership: What does it take to be a 5-star leader?

Five-star leaders share many of the same qualities. One such quality is they believe that their team CAN be great. And that greatness is tied to the leaders’ high expectations.  Low expectations promote average and low performance, while high expectations promote high performance. Period. Blaming staff I’ve heard many managers